MARKETING

Berkeley Patients Group | Cannabis for Good

In celebration of 20 years in service, BPG launches their $1 Million For Good Initiative, supporting 10 Bay Area nonprofits making positive impacts in the lives of their patients and community.

Members of BPG discuss the significance of this event, their passion for cannabis as a conduit to healing, and what it means to be a part of the BPG Family.

BPG came to us with the need of making a film for their 20th Anniversary, where they launched their Cannabis for Good campaign. We filmed over the course of 3 days including the BPG 20th Anniversary event and built the story throughout the film with each interview that was captured.

PROJECT DETAILS

Client: Berkeley Patients Group
Agency: Definition Films
Role: Production, Post-Production

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