DISASTER RELIEF / SOCIAL MEDIA

Friedman’s | Proud to Call This Our Home

As we return home, settle in, and catch our breath, we’re incredibly grateful to be part of this community. #proudtocallthisourhome

As the Kincade Fire burned up 77,758 acres of Sonoma County, Definition Films’ office and staff were under mandatory evacuation. The Engine is Red reached out to us with a fast turn-around project for Friedman’s to celebrate and honor the community and first responders. With little time, we captured as much footage as we could of the situation, the disaster, the relief effort and the celebration of people returning to communities. With the necessity of getting this launched right as evacuation orders were lifted, we had a final cut delivered in just under 4 hours for the client for a successful launch.

PROJECT DETAILS

Client: Friedman’s Home Improvement
Agency: The Engine is Red
Role: Production, Post-Production

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