PRODUCT LAUNCH / MARKETING

Mesa Boogie | Fillmore 100

Mesa Boogie’s new Fillmore 100 amplifier product launch.

Mesa Boogie reached out to us and asked us to capture a demo of their all-new 100-Watt amplifier, the Fillmore 100. They wanted an edgy and cinematic scene, which we subtly backlit with a Light & Motion Stella light along with another Stella light from the front that acted as a spotlight on the amp and guitarist. We used 2 camera angles and shot a slew of broll of the amp for their editor to tie in any necessary graphics. We accomplished the production in a 4 hour window and delivered all 4K assets to Mesa the following day and they wrapped it up with a successful product launch. View the product page here.

PROJECT DETAILS

Client: Mesa Boogie
Agency: Definition Films
Role: Production

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