FUNDRAISING / PROMOTIONAL

Sonoma Country Day School | My School

Sonoma Country Day School annual gala and promotional film.

Sonoma Country Day School asked us to create a film that could be used for 2 purposes; 1, create a film that could be shown at their 2019 Gala to help with fundraising. 2, utilize this film to attract new families and students to attend Sonoma Country Day. We started off with writing the script and that led to the “My School” concept. Each student says a statement but never reveals what their school is until the very end. Ages varied from Kindergarten thru 8th grade and we found that feeding the younger students the lines from the script that had more difficult verbiage made the statements that much more powerful. Our lighting for the scenes was backlit with some edge glow to give it a feeling of inspiration and charm for the students. 

PROJECT DETAILS

Client: Sonoma Country Day School
Agency: Definition Films
Role: Pre-Production, Production, Post-Production

"Justin and his team are fantastic. They work fast and they really seemed to care about our organization and our mission."

Elizabeth Taylor

Director of Annual Giving and Special Events, Sonoma Country Day School

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