PRODUCT LAUNCH / MARKETING
X-Fusion | H3C Launch
X-Fusion H3C shock and fork product launch with pro mountain bikers Andrew Taylor and Brian Lopes.
X-Fusion reached out to us to create a video showcasing the testing of their all-new H3C coil shock and fork. We went down to Santa Cruz for a 3-day shoot. We captured a lot of slow-motion showcasing the shock working with various close-ups. After the production phase we edited and had multiple social media cuts and the full 3 minute film finished and approved for launch within 2 weeks of production. View the full press release on Pinkbike here.
Agency: Definition Films
Role: Production, Post-Production