Getting Creative in a Time of Chaos

In the midst of this pandemic, Definition Films hopes that everyone from clients to friends are safe and healthy. Like many other businesses around the country, we are exercising conscientious distance to ensure that health and safety are our top priorities. Although it may seem like collaboration is out of reach, the exact opposite is true. Thanks to internet, communications progress can still be made for the goals we were all pursuing before the setback of COVID-19. We are optimistic in using video and strategy to keep working hard for our business and our clients.

Here are some alternative ways to accomplish video or marketing projects you may have had working or had wanted to start.

Bob Kunst Painting

Here is an example of a project completed in the midst of COVID-19 by utilizing stock footage and assets from a past project.

Zoom Strategy Session

Zoom is an effective video chatting medium that we can use to build ideas. Even before this crisis, Definition Films had used Zoom to collaborate, so we understand the useful aspects of online, face to face communication.

Post-Production Editing

Keeping storytelling at the top of mind, we can repurpose existing assets from your archives or even take past video projects and re-shape the message and story. It doesn’t matter how far apart we are, collaboration is our first priority and even through a shelter-in-place, we can still collaborate with the tools that we utilize.

Stock Footage

Stock video is abundant in our day and age, so quality footage is available without needing to go out and shoot on location.

Watch how we utilized stock footage in this spot for ‘Uala, starting at 0:16

Animation & Motion Graphics

Motion graphics and animations can be an incredibly impactful way to convey a message, and it can be done entirely remotely. This way of video marketing is made completely on the computer so in person contact is not necessary.

We had an opportunity to utilize motion graphic design for these spots:

Repurposing Existing Assets

If you have existing video with us or an outside vendor, we are more than happy to repurpose and update what you have to create a new project. Whether it’s website background loops, shortened spots for social media or Instagram stories, we are here to help.

Using past project video files that weren’t in the cut, we edited a new spot for Garrett Ace Hardware for an April 2020 launch. In addition to video, you can repurpose photos to create a video, similar to what we did for Kendall Jackson for a Country Summer ad:

How Can We Help?

Beyond what we have suggested above, we are open to other suggestions. Safety and collaboration are our top priorities. We want to keep creating quality videos for our clients, whatever it takes, Definition Films is ready to work. 

What Our Clients Are Saying

Don’t just take it from us, let our clients do the talking!


5510 Skylane Blvd
Suite 100
Santa Rosa, CA 95403

Definition Films
Based on 38 reviews
powered by Google
Kalah Siegel
Kalah Siegel
13:52 28 Feb 20
My company hired Definition Films to produce a short customer case study video and it turned out beautifully. Justin... and his team were so helpful and professional throughout the process. My work with Justin was entirely remote, as I live across the country, but I trusted him completely to create our vision with our customer, even though I was not onsite whatsoever. I attribute that comfort to the pre-production planning and care Definition Films took with this project. During production they got every shot we asked for and more. And post-production they were quick to edit and responsive. My company already has plans to hire Definition Films more
Jesse Inman
Jesse Inman
20:56 10 Jan 20
You'll be happy. Quality is terrific and they have done it without a single gripe when we ask them for another round of... edits- exactly what you want when working with a more
ChlorTainer Total Containment System
ChlorTainer Total Containment System
18:06 18 Sep 19
Definition Films is simply the best Video Production Company! Extremely professional, flexible, and great to work with... people! As I was comparing prices vs. quality of film companies all around Northern California, they stood out as having extremely reasonable prices for their top-quality work. We will be using them for additional videos in the future and will recommend them to our vendors as they are the best in the business!read more
Mark Pisoni
Mark Pisoni
19:52 27 Jun 19
Justin and his team are outstanding. They are very hard working and extremely talented. I have worked with Definition... Films for a few years now on various projects and I continue to be impressed with their more
Jeff Davis
Jeff Davis
21:54 11 Jun 19
I've been working with Justin on video projects with the Sonoma County Wine Library for the past year and a half. He... and his crew have continued to be professional and completely reliable. They're talented and some of the nicest people you'd like to work with on a project. Love 'em!read more
Rachel Cusick
Rachel Cusick
13:52 10 Jun 19
We had a positive experience working with Definition Films to create a film for a school fundraiser. Easy to work with,... flexible, and great product - I would definitely recommend Justin and Definition more
Encore Events Rentals
Encore Events Rentals
16:54 06 Jun 19
Justin and his team are incredible all-around! They are fun, friendly, outgoing and professional. On top of that, they... are flexible and reasonably priced. They offer innovative ideas and are committed to producing outstanding videos that make their clients happy! We look forward to working on future projects with them!read more
Next Reviews