Incorporating marketing through video production into your Sonoma County-based business has a plethora of benefits that can help your business succeed. Most of those benefits revolve around the idea of promoting oneself and gaining popularity. With a solid social media foundation and some high-quality video production with a trusted company to compliment that, word of your business should spread quickly.

The general idea for making video production work for you in Sonoma County is to use video as a medium to communicate what you want your audience to know. Whether you want them to know your business’ mission statement, employee culture, or even information on a new product, video production can help tell those stories. For example, 90% of users say that product videos are helpful in making a final decision (Hubspot). Customers prefer to have information given to them visually. Being able to see what the product physically looks like and how it functions, even if it is just through a screen, helps immensely with making sales. That idea doesn’t necessarily end with products either. All of that circles back to successful video production.

Facebook generates 8 billion video views on average per day (Social Media Today). People are progressively becoming more and more reliant on videos for information and entertainment. Sonoma County is of no exception to this, and having local businesses broadcast over social media can benefit from their promotions. Branding is important for huge chain restaurants, all the way down to small bookstores. Everybody needs customers, and customers respond well to video production.

If you’re interested in learning more about how utilizing video production as a marketing tool in your business, we’d love to hear more! Check out some of our latest projects at www.definitionfilms.tv/work and feel free to contact us at www.definitionfilms.tv/contact.