The San Francisco Bay Area has some of the fastest moving industries in the U.S. For this reason, video production is vital in keeping track of everything that is going on. If there is no video evidence of a business, chances are they are not keeping up too well with their competitors. Marketing with video production is becoming the norm for business promotions, without it, it becomes more and more difficult to keep one’s name in the popular circuit.
By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (SmallBizTrends). That is less than a year away, which means we are already close to that high percentage. Audiences prefer to receive information through a visual format. They prefer being shown things rather than being told things. Without marketing with video production in a business, it is nearly impossible to fully inform a demographic about what they should know about said business. This medium gives the chance to describe new products, give insight into employee culture, or even share a mission statement. A business in the San Francisco Bay Area simply cannot thrive without videos to help advertise.
Spreading information is the key to not only maintaining established customers, but also to bring in more customers. Companies using video enjoy 41% more web traffic from search than non-users (SmallBizTrends). By just having a video on their website, a business experiences significantly higher web traffic than a business who doesn’t. Without efficient video production to promote a business in the San Francisco Bay Area, that business’s chances of being successful are all but diminished.